E-commerce, in simple words, is buying and selling products or services using an online platform. The internet is already a crowded place with so many online stores mushrooming every day.
Thus, it is very important to catch the buyers’ attention and rise above the competition. An SEO consultant can be a useful resource for an e-commerce business to reach the audience and drive numbers.
Here is a complete guide on how to use SEO for e-commerce to make it a success.
Start SEO at the Site Construction Stage
When you are making a shop in a city, you also design a banner and hoist it high up in the sky to tell the customers that something new is coming nearby. E-commerce SEO services do this job of making a banner for you.
The site architecture designed in an SEO-driven manner makes it easy for businesses to drive visitors to the website. This means that those elements valued the most by the search engines should be embedded in the website’s design. One such method will be to do a keyword search and use optimal keywords for:
- Banners on the website
- Image tags
- Product or blog tags, etc.
Secondly, in site architecture, businesses should emphasize product descriptions enriched with most searched keywords. They can also provide the social proof of their products’ popularity by collecting testimonials and moderating them in an SEO-centric manner.
Also, making easy layouts, seamless navigation of the website, and adding responsiveness to the codes are other SEO-friendly features that allow businesses to get the best benefits of an e-commerce SEO company.
On-Page SEO
Right from the URL to the footer, all components of an e-commerce website can be designed in an SEO-centric manner. The on-page SEO success is mainly dependent on picking of correct keywords and using them in strategic positions. Once you have got the most promising set of keywords, you must use them in places like – product URLs, image URLs, and title tags. In the page content’s body, the keywords are to be placed, keeping prominence factor in mind to make the page easily search engine readable.
All these SEO tactics of on-page nature help the site owners to gain visibility. On-page optimization is part of site architecture where the architecture focuses on the framework, and the on-page strategies pay attention to the content and body.
Off-page SEO
You have to get the support of fellow internet space owners to be identified as a promising entity in e-commerce. So, finding mention in influencers’ blogs or maintaining a company’s blog can help drive traffic to the e-commerce website. Social media also needs to be managed to employ off-page SEO for the accomplishment of the purpose. Some of the off-page SEO techniques that you can find with E-commerce SEO services by Brainvire are:
- Guest blogging
- Social bookmarking
- Review writing
- Newsletters
- Participation in Q&A forums
SEO audit of the site
To be viable in search engines through which the customers are most likely to locate your e-commerce site, you need to audit it as per the specifications and algorithms laid down. Thus, a site audit is more about understanding the analytics and finding where the e-commerce venture stands against it. The seasoned experts like those at Brainvire do it with processes like:
- Site ranking assessment
- Organic traffic measuring and engagement metrics assessment
- Copyscape testing to ascertain the uniqueness of the content
- Content check as per SEO strategies, and others.
- Link checking and filling the gaps
- White hat practices following
It is where the secret to the success of an e-commerce lies.
How to hire an SEO service for e-commerce?
When you hire an SEO service for an e-commerce site, look for the benefits and the work done by the company in the past. The best features to look for in an SEO e-commerce company are:
- Comfort with e-commerce specific SEO tactics like product mark-ups
- Content marketing team’s experience
- Knowledge of influencer strategy
- Ranking check tools
- Portfolio of clients served
Though many e-commerce ventures do not pay attention to SEO requirements and continue trending based on the quality of their offerings, SEO services provide a cushion to the starters.
The upcoming ventures try to place themselves at par with the competitors by following SEO algorithms and gain positions on the first page of the search results. So, find more about other terms like local SEO also so that your strategy proves efficient on all points.