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As Twitter bird returns, Elon Musk removes ‘w’ from company name on HQ appeared on www.livemint.com by Anwesha Mitra.
It has been a busy week for the Twitter brand – from temporary logo changes to an informal brand renaming. The iconic Twitter bird was usurped by the Elon Musk-favoured Doge meme earlier this week, helping the token add as much as $4 billion to its market value. Meanwhile, the company’s name underwent a transformation at its San Francisco headquarters with staffers covering up with ‘w’ in Twitter’s name.
The developments have provoked exasperation online, with many social media users dubbing it a ‘childish’ move.
“Elon Musk, in a remarkable show of maturity, has removed the ‘w’ from Twitter’s logo outside their San Francisco HQ. The company now reads as ‘Titter’,” relayed William LeGate – CEO of the US bedding company Pillow Fight.
It is pertinent to note that Musk appears to have been toying with the ‘rename’ for quite some time now. In April 2022 the ‘Chief Twit’ had run a poll (now deleted) asking people the same question: “Delete the w in twitter?”
The options had been somewhat limited, ranging from ‘yes’ to ‘of course’ and hundreds of thousands had participated in the now deleted poll.
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This article originally appeared on www.livemint.com by Anwesha Mitra – sharing via newswires in the public domain, repeatedly. News articles have become eerily similar to manufacturer descriptions.
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