Ayekart Joins Hands with Distinct Horizon to Up-Skill the Productivity of Farmers & Create Sustainable Future

Ayekart, a fintech startup that is empowering traditional businesses and farmers’ communities in India, undertakes a memorandum of understanding with Distinct Horizon. The MOU is executed to improve the productivity of farmers through various partnership opportunities connecting them with distributors, stakeholders, FPO, etc.

Distinct Horizon is an agritech company benefiting the farmers with a widely tested Urea Deep Placement technique to reduce chemical usage for productive farming. It develops advanced technologies to boost farmers’ marginal profit and increase their food production while protecting the environment. It aims at the technological equipment of farmers by providing innovative machines. With a joint approach, Distinct Horizon and Ayekart will also support farmer training as well as exploring new markets.

Simplifying the primary objective of this MOU, Debarshi Dutta, Co-founder & CEO, of Ayekart said, “We at Ayekart believe in the technological advancement of agricultural produce through digitizing farmer’s productivity with various advanced machines and introducing partnership opportunities with distributors, wholesalers, stakeholders, etc. It is one of our key mottos to digitize the food and agri value chain of India. To benefit farmer communities, we are also trying to procure funding through CSR, NGO, and government bodies to help boost their productivity and enhance their business.”

Government bodies like NABARD have created the Farm Sector Promotion Fund to incubate innovations and diffusion of technologies in the realm of agriculture and allied sectors to benefit vulnerable sectors of farmers. This funding from the government, CSR, and NGOs will help benefit the farmer. Various partnership opportunities and advancements in technology helping the productivity and income of the farmer communities of India.

Adding to Dutta’s statement, Santosh Kumar, Co-Founder & Head Operations, Distinct Horizon, said, “Our technologies can revolutionize the agriculture sector both in terms of productivity and income increase while at the same time significantly reduce chemical input and costs of production towards massive climate change mitigation and healthier soil. It is our pleasure to work alongside an entity like Ayekart which is committed to scaling such technologies.”

Advancements in machinery have expanded the scale, speed, and productivity of farm equipment, leading to more efficient cultivation of more land. These advanced devices and precision agriculture allow farmer’s businesses to be more profitable, efficient, safer, and more environmentally friendly. Ayekart will create an end-to-end solution by digitizing, handholding, and providing funding to these farmer communities.

First published on: 07 Jun 2022, 05:52 IST