Nothing Creates New Sub-Brand Focused on Affordable Devices | CPT PPP Coverage
Cryptopolytech (CPT) Public Press Pass (PPP)
News of the Day COVERAGE
200000048 – World Newser
•| #World |•| #Online |•| #Media |•| #Outlet |
View more Headlines & Breaking News here, as covered by cryptopolytech.com
Nothing Creates New Sub-Brand Focused on Affordable Devices appeared on www.pcmag.com by Michael Kan.
Nothing’s first flagship phone in the US starts at $599. But for users on a budget, the company is preparing to release more affordable products through a new sub-brand called CMF.
On Thursday, Nothing CEO Carl Pei, a OnePlus co-founder, announced the new brand to address the lower-end electronics market, where he says quality products remain scarce.
“Currently, when you look at the value segment within the technology sector, there just isn’t a lot to get excited about. Good quality seems like a false promise,” he said(Opens in a new window) in a YouTube video.
(Credit: Nothing)
Products in the CMF brand will offer a “clean” and “timeless” design, along with a strong user experience. But the products will be “more accessibly priced so that more people can get access to our ecosystem,” Pei said. “And it’s going to feature quality that’s very hard to find in this price segment.”
(Credit: Nothing)
In contrast, Nothing-branded products will focus more on innovative, premium features and the latest technologies while charging a higher price. “CMF by Nothing is run by a separate team within Nothing to ensure that there’s no distraction from our main products,” he added.
Recommended by Our Editors
Although Pei didn’t have any CMF products to show off in the video, he did say the new sub-brand will launch its first devices, a smartwatch and earbuds, later this year. The announcement suggests CMF will compete with OnePlus’ Nord brand, which is also focused on affordability.
Nothing was founded in October 2020. In June, it secured an additional $96 million in funding to fuel its expansion and support R&D. Nothing says it now has 450 employees across the globe.
Like What You’re Reading?
Sign up for Fully Mobilized newsletter to get our top mobile tech stories delivered right to your inbox.
This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.
FEATURED ‘News of the Day’, as reported by public domain newswires.
View ALL Headlines & Breaking News here.
Source Information (if available)
This article originally appeared on www.pcmag.com by Michael Kan – sharing via newswires in the public domain, repeatedly. News articles have become eerily similar to manufacturer descriptions.
We will happily entertain any content removal requests, simply reach out to us. In the interim, please perform due diligence and place any content you deem “privileged” behind a subscription and/or paywall.
CPT (CryptoPolyTech) PPP (Public Press Pass) Coverage features stories and headlines you may not otherwise see due to the manipulation of mass media.
First to share? If share image does not populate, please close the share box & re-open or reload page to load the image, Thanks!