Shirtmaker Eton Pays Homage to The Beatles With Capsule | CPT PPP Coverage

FAN FACT: Swedish shirtmaker Eton is linking with arguably the most famous British rock band.

The traditional men’s brand under the lead of its creative director Sebastian Dollinger is to unveil a limited-edition capsule collection paying homage to The Beatles and their discography.

“I was honored to transform The Beatles’ legendary discography and unique art into a collection with a nostalgic yet modern flair,” said Dollinger, an avid fan of the rock band.  

A cutaway-collared blue striped shirt has the word “Help!” on the left chest in a nod to the Fab Four’s second movie by Richard Lester, while all over printed numbers reference the “Revolver” album’s cover and the signature Abbey Road crossing, the latter featuring sketched versions of the musicians crossing the gray-and-white-striped fabric. Reproduction of the shirts worn by John Lennon and Paul McCartney in the documentary “Get Back,” filmed after the “Let It Be” album was released, are also part of the collection, as well as a dark red polka-dot silk number bearing the “Peace & Love” phrase at the back.

The range also includes men’s accessories such as ties, scarves and pocket handkerchiefs.

The collection will drop in several installments starting in November on Eton’s e-commerce site, as well as at Eton stores and Harry Rosen boutiques in Canada, retailing between 90 euros and 499 euros.

Founded in 1928 in the small Swedish hamlet of Gånghester by Annie Pettersson, Eton has grown into a global brand with a strong footprint in about 50 countries, flagships in Denmark, the U.K., Germany, Sweden and the U.S., and a dedicated e-commerce site. It offers formal and casual shirts, as well as T-shirts, polo shirts and overshirts.