Southeast Asia’s Games Market – A Short Guide to One of the Fastest Growing Regions for the Games Industry – Niko
Southeast Asia’s Games Market – A Short Guide to One of the Fastest Growing Regions for the Games Industry – Niko
Asian gamers have contributed to the massive growth of the global video games industry. Niko Partners estimates the total mobile and PC game revenue in Asia will reach US$82 billion in 2022, or 55% of the global games market, with at least 1.47 billion gamers in the region. Asia’s gigantic economies dominate: China, Japan, and South Korea, for example, while the six major countries of Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) represent 6% of Asia’s games revenue and 19% of Asia’s gamers.
While seemingly small in comparison, these Southeast Asian countries boast US $5 billion market size and 270 million gamers. With an estimated compound annual growth rate (CAGR) of 8.6% between 2020-2025, Southeast Asia is one of the fastest growing regions for the games market in the world. Supported by its young populace, rapidly rising economies, and upgraded infrastructure, the region provides promising ground for the games market to continue to thrive. Through our research, Niko also found that the majority of Southeast Asia’s gamers are playing games responsibly and contributed to the region’s share of the global games industry growth.
We’ve collaborated with Gamescom Asia to produce Southeast Asia’s Games Market – A Short Guide to One of the Fastest Growing Regions for the Games Industry
Niko is a knowledge parter of Gamescom Asia.
Download the guide and learn more about this important market:
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