The Weeknd's latest music venture takes an immersive turn | CPT PPP Coverage

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The Weeknd has been keeping busy. On the heels of his After Hours til Dawn tour, whilst dropping new music like ‘Dancing in the Flames’ and the viral sensation ‘São Paulo’, the Grammy-winning singer-songwriter is relishing a new creative outlet—in the trusty hands of the Apple Vision Pro. 

The spatial computer that blends digital screens with our physical reality, too enables an all-encompassing experience—by wrapping the user in an immersive, panorama world view. This means escaping into a wholly different dimension, whenever you please with the headset on. Tapping onto this vital piece of technology, The Weeknd: Open Hearts is something straight out of a music video, except this time, we’re part of it. Thanks to its 180-degree media format, we journey with the illustrious artist himself in a supersonic, trippy plot line, plucked from his creative vision.

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For the most part, the ultra-high resolution and spatial format allows for an up close and personal experience with the star. At times, it can feel a little too close for comfort (especially having the singer just a hair’s breadth away), but any self-respecting fan of The Weeknd wouldn’t think so. In fact, you can’t get any closer than this. 

But of course, the immersive musical extravaganza directed by Anton Tammi wouldn’t be complete without surreal and jaw-dropping landscapes to enrapture the user. Picture horses galloping on your right as an open road before you elevates rapidly; it feels very much like a stimulation or even a 4D ride in an amusement park. Eventually, you arrive at the end of the singer’s absolution, just like one does in a music video.

Storytelling has never been this transformative, but placing one’s favourite performing artist in the narrative could easily be one of the best scenarios for any passionate fan. Come November 22, Apple’s upcoming music release will also debut an intimate, first-of-its-kind Concert for One, starring Brit Award-winning singer-songwriter Raye. And with the Vision Pro, you are definitely granted the best seat in the house, without having to leave your bed.

Experience The Weeknd: Open Hearts now by booking a demo at the Apple store.